Your level of engagement on Twitter is crucial since it tells you if your marketing efforts are making an impact. Other than that, it helps foster a relationship with your audience. Of course, if users are interacting with your tweets, it shows that they can connect with what you’re posting. What follows is rundown of tips to boost your engagement on Twitter.
Interact with Other Users Posts
If you want your audience to engage with your tweets, it goes without saying that you must interact with their content as well. Respond to, like and retweet their posts as frequent as you can. That way, you will make them pay attention to your tweets. And, as Fred Harrington recommends, you can use automation software and bots to keep the interaction going on without spending so much time on Twitter.
Keep Your Tweets Short
Sure, Twitter restricts tweets to 140 characters, but you should try to keep yours as brief as you can. Statistics indicate that you’re likely to create more engagement if you keep your tweets anywhere between 80 and 110 characters. The trick is to offer more value without sounding dull. Keep in mind that you want your followers to retweet your tweets so keep it simple.
Include Links in your Tweets
You can use Twitter to increase the number of people visiting your site. The best way to do so is to include links in your tweets. Again, be sure to share valuable content to compel a reader to want to learn more about the subject on your site. Remember to vary our links. You can, for instance, include a link to a site that you don’t necessarily own if you think the info on it is valuable to your followers. Besides, you can use this tactic to connect with industry leaders and influencers.
Respond to Tweets
Indeed, you can automate your Twitter responses but take some time once every week to go through your account. If you find a tweet that warrants a better answer, be sure to do the needful. The only thing that you need to do here is to ensure that you’re creative with your response. The last thing that you want is for your follower to know that the earlier answer was automated. In conclusion, know your peak hours. Just like any other social media platform, you want to tweet at a time when you will get the most engagement.